The D’Onofrio Creative Blog

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List Management & This Week In America

I hope you are faring well in the wake of this week’s events. Today I’m going to talk briefly about list management before I share my thoughts about this week. List Management We each have our lists.  Our Facebook friends.  Our LinkedIn network.  Our email lists...  And to each of us they each mean something different, have different purposes.  Today, I’d like to encourage you to take a closer look at your lists.  Because the fact is, in a world of mass communication, our lists are some of the most important assets we have, because they represent real people with whom we share a connection. In the world of online marketing, this is one of the first things you are taught: your list is extremely important – it’s everything.  No list, no connection. But I think this concept is much less appreciated by folks who aren’t familiar with the strategies [...]

November 11th, 2016|

Windows 10 and the Loss of Privacy

This week I did another Windows 10 install and I was again struck by the erosion of privacy built into the system.  At this point it seems most people have given up on the idea of privacy (or simply don’t care) – but for those of us who do, you may want to keep reading. So with Windows 10, when you go through the setup (either when buying a new Windows 10 computer, or when upgrading from a previous version), there’s a screen that looks like this: Now, the average user is probably just going to click the big “Use Express Settings” button on the bottom right.  Seems pretty straight-forward, yeah? Sure – if you don’t care about your privacy. If instead, you click the tiny little “Customize settings” option in the lower left, you’re taken to this screen: Ok, so by default – if you had clicked [...]

October 29th, 2016|

The Spybot Process – Step by Step

Below is a copy of an email I sent a friend yesterday in an attempt to help her deal with malware that she recently picked up on her computer.  I’m including this because malware is the most common computer problem I see and really, every computer owner needs to be familiar with this process and be running Spybot at least once a month, and certainly anytime there’s reason to believe the computer has picked up some sort of malware.  This could come in the form of unwanted popup windows, extreme slowdowns, or any other strange computer behavior, particularly when online. So the first part of this process is the install itself, which is only done once.  But the rest of it – from the update process to the immunization process - should all be done regularly. Then, after I describe the Spybot process, I get into some other things to check [...]

October 29th, 2016|

Eliminating Bottlenecks (In Your Computer and in Your Life)

This week I’m going to talk about bottlenecks – in your computer and in your life.  We’ll start with the computer. Computer Bottlenecks If you want to get the most out of your computer, you have to understand the concept of the bottleneck. Warning: we’re about to get into super geekout mode. Basically, your computer is made up of a bunch of different components which each play a role in the overall performance of the system.  The way all these components communicate with each other is call “bus architecture” and, if you’re a supergeek like me, is quite fascinating when you really dig into it.  In my previous life I had the opportunity to work with Intel engineers to really go deep into the principles of bus architecture and it was one of the most fascinating parts of my job. I used this knowledge to design custom computers specifically built [...]

October 8th, 2016|

Video Games: The Good, The Bad, and the Ugly

This week I’m going to take a look at a technological phenomenon that has affected nearly everyone my age and younger – video games. I was with some kids the other day and wanted to introduce them to the games I grew up with – you know, the classics; Super Mario Bros., Tetris, Zelda… It was an interesting, and surprising, thing to watch. While these kids regularly entertained themselves with their mom’s smartphone, playing games that consisted of zero long-term skill (ie: popping bubbles), they couldn’t seem to muster more than a minute of attention to give to a game as simple as Super Mario Bros.  They became frustrated and quit almost immediately. I was baffled. When I was a kid, I was glued to the television when Super Mario Bros. came out.  It offered just the right amount of challenge to keep me playing.  My hand-eye coordination developed, [...]

October 8th, 2016|

The Future of Technology and Online Extortion

Life continues to be awesome and wonderful here in Hawaiian Paradise Park.  It’s the time of the year when our lilikoi vine just rains down fruit.  Super yum! I’ve been absolutely slammed with website work and online marketing efforts, with multiple product launches currently underway.  The upshot is I have enough really cool work to keep me busy until next century.  The downshot is I’ve been sitting in front of a computer screen for most of my life lately.  I was, however, stoked to start work on a tile job with my good friend the other day – boy does it feel great to get out of the office and use my hands for something other than mousing and typing!  I just love fine craftsmanship, whether it’s building websites or building homes.  And having the luxury of doing both is a dream come true.  Lovin’ it! Moving on… Online Extortion [...]

September 30th, 2016|